SEO Vocabulary- Know What Your SEO Agency Is Talking About!
Do you work with a SEO company to help your website’s rankings on Google? Would you like to know more about the vocabulary used and process that goes on? This post is here to help you understand their terminology a little bit more.
Keywords are one of the most important parts of your campaign to know about. Keywords are what your customer will be typing into Google. For example, if your business is selling used cars your customers will most likely be typing in “used cars for sale” or something similar. Your SEO company will make sure that specific keywords appear on your site and on the correct pages. This will help with your placement on google when those keywords are searched.
SEO companies, when setting up your campaign, should ask you who your local competitors are. Knowing who your competitors are with help your SEO company learn how to compete with them for Google rankings. Of course, your company will try and get to rank higher than them if you are currently ranked lower. Competitors are also helpful when it comes to figuring out important keywords that you may also want to rank for based on what your competitor is currently using.
While working with an SEO agency it is good to know the difference between organic and paid searches. Organic searches can be thought of like as organic food. It is natural listings and unpaid for. Paid search is where the company pays a fee to be at the top of the page. The search is listed as an advertisement. A little yellow button that says “Ad” will be listed next to the paid listings to distinguish which is which.
Hopefully, this blog has helped you understand some of the terms your SEO company is using a little bit better. If you have questions your SEO should be happy to explain their job and their product to you further.
The Importance of Keyword Rich Blogging
There are many factors that go into a successful SEO campaign, but successful integration of keywords is among the most important. After all, the only way you will ever rank on Google for your chosen keywords is if you use them effectively. If integrated correctly, your site will rank well in your chosen areas and may even rise in the rankings over time.
What about some of those lesser used (but still being searched by potential customers) keywords, though? Sure, it is most important to rank for the most highly effective keywords being searched in your chosen field and area, but that doesn’t mean you should ignore some of those lesser used, but still effective keywords. Maybe only two people search a certain keyword per month, but those two people could be your clients. How can you integrate them into your site, without making it look spammy or wordy? Too much information can sometimes be a major deterrent to a potential customer. There is a way to successfully integrate those keywords without sacrificing the quality of your site. Blogs.
A good blog campaign can be an excellent way for you to utilize some of those lesser keywords on your site without spamming potential customers. It also gives your customers valuable information to help them in their decision making process as to whether or not they need your servicing, and as to how you can potentially help them. After all, a blog is more than just keywords. It is an opportunity to tell your clients just how much you know about you chosen field, and how well equipped you are to help them. Your blog gives you a voice.
Not sure what to blog about? Chances are your business has a lot of information to offer that it can’t cram into one little website. You can offer helpful advice or information that will entice customers to come to you for further advice and help. Let’s use a pest control specialist as an example. Most pest control specialists will list out the types of pests that they deal with, but a list is only a group of names. A blog offers them the opportunity to explain the pests themselves, as well as their behavior and how it will effect clients. Plus, you have the opportunity to go for more specific keywords through a blog.
Let’s keep using the pest control specialist as our example for using lesser keywords, or built out keywords, in a blog. A pest control company may say that they deal with ants on their site, but there are many species of ants in North America, and chances are there are more than one type in our pest control specialist’s area. Listing out every species of ant, as well as every species of every other type of pest that they deal with could make their site too cumbersome for most clients to navigate. Most clients don’t need specific species, but that doesn’t mean that some clients aren’t looking for it. Saying “ants” should be enough to tell customers that your pest control company deals with ants. We can still find a way to capture those clients that may type in a specific species, and we will do that through our blog. By blogging about specific breeds, say “fire ants”, they are building out their keyword. This way, it separates them from the pack of other pest control sites if a potential client types in a google search for “pest control fire ants” in their area. Assuming their competition hasn’t been savvy enough to write extensively on “fire ants”, Google will see our blog as a close match for what our potential client is searching for, and will send it right over to our potential client with a fire ant problem! Now they are reading about pest control for fire ants, and they are on our site. If they decide that they need pest control for their problem they will realize they are currently on the site of a local pest control company that is telling them directly that they deal with their specific problem. It is almost as if we have already given this potential client a free consultation on their issue, which builds trust and makes them that much more likely to hire us to do the work!
A successful blog campaign will not only build out the keyword that you are ranking for, but it will also give you a voice for customers to hear. Being the helpful and informative local expert in your field will make your business a business people can trust. Consider adding a blog campaign to your SEO campaign to boost your traffic, relate to your customers, and rank for those all-important keywords!
Have a website? Have a comprehensive back up plan in place? Maybe you should read this
Every computer user knows the importance of backing up critical data regularly. The same applies to your personal or company website. However, many small businesses don’t always update their backups frequently and many more don’t have a backup plan that’s designed to protect against all worst case scenarios. Whether your site is hosted remotely or in-house, your backup plan should cover all potential factors.
No server is impervious because both in-house and remote servers are prone to failure and other kinds of disasters that could wipe out your website, as well as any stored backups. And if you’re relying on just one backup method, you could be playing Russian Roulette with the most important resource your business has. If you lose everything, the cost to rebuild your site can easily be thousands of dollars. Additionally, if your business relies on your website for its sales and publicity, you could also be facing thousands more in lost revenue. Luckily, a compressive backup plan is easy to implement and the tools needed to do so are not very expensive.
A comprehensive backup plan should include both on and off-site storage. If your site is hosted remotely, consider keeping a thumb drive or external hard drive handy for local archives of your web data. In some places, an 8GB thumb drive can be purchased for as little as $6 and 8GB of space is more than sufficient for archiving many small-medium sized websites. If your online host goes down for an extended period, an on-site backup will allow you to re-launch your site on another host quickly, reducing downtime. While many hosts often keep routine backups, some do not. Never assume that your hosting server will always have the most recent archives.
If your site is hosted in-house, you should consider utilizing off-site backup options to supplement your on-site archives. Dropbox.com offers 2GB of online storage space for free and also gives you the option to purchase additional space at a low price. 2GB is usually enough for most small websites. And if you run a larger site, Carbonite offers high-end premium business plans for backing up servers and databases.
Finally, the last step in a compressive website backup plan is strategy. Having two forms of backup is the first part of your strategy. The second is making your updates in separate intervals. You should have a short-term backup that’s updated at least monthly (or weekly depending on how often your site content changes), and a long-term backup that’s updated every 6 months. In the event that your short-term backup is compromised, such as from malware, you’ll still have another good archive to rely on.
The importance of having a comprehensive data backup plan, when it comes to your business website, cannot be overstated. In some instances, having multiple backup copies and methods may seem redundant and unnecessary at first. But if you’re ever unlucky enough to experience a catastrophic loss of data, you’ll be glad to have all the options you can get. Better to have too much than not enough.
Optimize your LinkedIn Company Page. Don’t have one? Get one!
LinkedIn has become a social media site worth noticing. It has over 85 million members, and that number continues to grow daily. When you first sign up as a new LinkedIn member, you want to answer as many questions as possible. Everything on your LinkedIn profile should be up to date and current, and if possible, you should include a photo. You want to have your profile stand out, so prospective employers will notice.
Another important idea is to use a professional headline on your profile. A headline is more of a tagline, so readers will have a good understanding of what your company is all about. You should always leave status messages, and make sure that your status message is professional and related to your business. The status update is great because it links you in with your connections, and they can see what possible career move you may be looking toward.
You also always want to list your company website or blog on LinkedIn. This optimizes your page for more views. You could simply use your company or blog name, but it is best to be very descriptive; this will make the reader want to know more about your company or blog. Like most social media services, LinkedIn will create a URL for your company or blog, which is why you want to make sure your name is at the end of your URL address. This too will help improve your chances of gaining more views and exposure to your account.
The most important part of your LinkedIn account is the summary section. The summary section gives viewers an overall history of your career portfolio. You want to use keywords that are related to your company or blog, as these are essential in users finding your LinkedIn page. You want to be very descriptive and detailed. It is not wise to just do a list of keywords. You want the summary part to be easy to read and follow, and just adding a list of words will not give the reader a sense of what your company or blog is about. You want to draw attention to your company or blog.
Lastly, it is always great to get recommendations. Recommendations will help with your credibility, and allow viewers to know what others think about you and your work capabilities. Also, one of LinkedIn’s new features is that they have launched apps. In this case, you can put PowerPoint presentations and other media forms on your account, to give readers an overall concept of what your career experiences are.
LinkedIn can be very rewarding, and can offer many new opportunities and establish professional, career relationships that can advance your career in the direction that you desire.
Thinking about building an App? There is an App Approval Process.
The approval process for the iOS app store, for Apple devices, and the Google Play store, for Android devices, is entirely different. First, let’s take a look at the process and what is involved in submitting an app for approval for an Android device.
The Google Play store app approval process is automated, and it is as open as the Android platform. New apps appear in the store hours after their integrity has been approved. This approval process simply makes sure that they are not malicious apps, as well as insuring that they are not an identical or copycat of an existing application. Google relies on their internal Google Play community to mark apps as malicious, and they will then take action against said app, and have it removed from the ‘available to download’ list. This is great for developers, as they can basically get anything on the Play store and go live, and use the community as beta testers to fine tune their application with real world feedback. However, it is not as great for the consumer, who ultimately may be getting an inferior or unfinished product.
Apple does things a little differently. Apple has installed a rigorous, timely process to make sure that any app that gets through its approval process is definitely a finished product, and is ready to be used. Apple also has an automated testing for incoming apps, but they do employ reviewers who manually test the apps for functionality and features, as well as the use of the app and the user interface. There are many app developmental products available to make sure that all your code configurations are correct, and ensure that you don’t get your app rejected from an automated mistake. You also must be sure that the app doesn’t violate the Apple User Interface Guidelines. This is a set of rules to ensure that your app is up to the stringent standards set forth by Apple. This set of guidelines can mean the difference between your app being approved right away, or it being rejected summarily.
The User Interface Guidelines focus on deference, clarity, and depth. It is simply there to help highlight the user’s experience when interacting with your app. Things like incorporating motion, color, the way your app appears on the screen, etc. This testing is stringent because it has to be, as everything available on the iOS app store is noted to have passed Apples guidelines, and be ready to use from the start. They frown on beta testing of an app while it is available on their App store.
Some other simple things that will not allow your app to be on the Apple iOS app store would be a loading time over 10 seconds, the app being an unmanageable size, downloading of user data that is stored in the iCloud, and anything that can interrupt the user experience.
As you can see, there are many different criteria for getting an app on the Apple App store, and not as many on the Google Play store. The bottom line is to make an app that users want, and the rest will take care of itself.
Looking to move your website to a new hosting company? Better have a plan in place.
Sometimes, there might be a need for you to switch from your current host to a new one. This may be done for various reasons. Not knowing what is needed may make this task very difficult, but with these tips your switch will be much easier.
First, it is important to know all about your site. It will be important to know where your host stores your website files, and whether it is possible to download them and back them up, because you will still need these files when you start hosting the site in a new server. It is highly recommended to store the site files as FTP files on your desktop.
Next, you need to prepare your DNS. Changing your website means you will most likely be getting a new IP address. For changes to be realized in the DNS, it may even take a period of one week, so it is prudent to prepare your DNS one week prior to moving to your new server, to ensure a smooth transition.
Setting up the new server is what you will do next. This new server is the server that you are migrating to. Ensure that it has the correct operating system, and that it can meet the specifications of other applications as well. After setting up the server, tuning it follows. At this stage, check your server details, like partitions, to ensure that they meet your specifications. It is also important to note that security practices within the operating system and the firewall are best implemented at this point.
After verifying the server configuration, it’s time to install the base applications. Start with installing the operating system, then the applications you will need to use. For instance, other applications that you may need are a web server, an email server, or even database server software. Preparing a dummy site to test whether the installed software works can be of great assistance.
Data migration comes next; at this stage it is important to note that there is no method for this that is written on stone. This can be attributed to the fact that there is a variance in server types and application data size. It is vital for you to understand how long it will take to move all of your data. Doing this during the off peak period is also advisable so as to avoid traffic. Once data has been moved, it is prudent to test whether the web applications are functioning well under the newly assigned IP address.
After migration of the data, the process is almost complete. Now a definite schedule and deadline can be made as it is assumed that the DNS changes have been realized. You will take down the old site, migrate database or data changes, and confirm through the newly set up IP address that the site is working on the new server. Change your DNS records to resolve your new IP address and redirect traffic to the new server. Once these steps are completed, the site will have real time data.
Personal Injury Lawyer Marketing – What You Need To Know
The internet and the industry are awash with website statistics, a veritable sea of data attesting to the power of inbound marketing and the necessity of a web presence. In 2011 alone, website influenced sales produced a revenue of $1.1 trillion. Businesses with an active blog receive 55% more traffic. We all know the facts and figures about the value of a web presence, but perhaps few of us know the facts and figures that prevent businesses from realizing their marketing goals. For instance, an incredible 93% of small businesses do not have mobile compatible websites despite more than half the population of America now owning a smartphone. For a personal injury law firm, presence means nothing. Good website design is everything.
The Big Picture for Personal Injury
The digital market for personal injury law practices is perhaps the most competitive market online. The demand for services coupled with a massive return on investment for successful marketing campaigns means that PI firms have to fight harder than most for traffic, and this will almost always mean hiring the services of a design company that specializes in SEO. One of the greatest barriers companies have is the lack of a clear online marketing strategy that works from the ground up – from a well designed page to SEO and ongoing analysis and optimization with tangible goals that yield tangible results.
The Good News for Personal Injury
Despite the competition, many sites that do receive traffic sell themselves short. According to research from PR Newswire, 75% of sites lack an email link on their landing page, 60% lack a phone number and 66% lack a contact form. While it’s true that a website without SEO is akin to a shop without footfall, a site with traffic that lacks these essential ingredients is akin to a shop without a front door. These statistics are not merely general examples of poor design, but specific examples of how to kill a PI site dead.
Clients who seek out a law firm website will have urgent matters to discuss, will want to discuss them as soon as possible, and will want to do so with someone who is both accessible and trustworthy. There are three basic elements of style for a PI website: immediate and prominent contact information, access to staff biographies that humanize the firm and the practice, and a clean and crisp navigation uncluttered by numerous demands on attention.
A Case in Point
Our work with a PI firm in Philadelphia demonstrates the power of strategic SEO when combined with excellent web design. Knowing the importance of strategy and being able to unify web design, the preferences of your clients and SEO tools and techniques creates a powerful overall marketing campaign. Successfully driving visitors to the website and then keeping them there by providing accurate information, short loading times and ease of navigation meant that we significantly decreased bounce rate and increased both visit duration and the percentage of new visitors. We also achieved two 1st place rankings on Google within a few short months.
Scalable Services, Measurable Results
Rank Me SEO is a specialist company providing a host of digital marketing solutions ideal for a law firm or attorney. A broad and inclusive understanding of the field enables our staff to deliver solutions that meet the unique demands of your company.. Our award winning SEO campaigns provide our clients with everything from a dedicated project manager to responsive web design, blog campaigns to reputation management, at a price designed to protect your businesses bottom line while providing measurable results and a guaranteed return on investment.
Do local businesses really need to even link build any more for local rankings?
So with all the changes Google has been up lately and the slow demise of link building now is the time to nail down your website and Google Local because it many instances that will be enough to do the trick. The trick is to rank in the 7 Pack and make your business’ phone ring more than it was before.
First things first. Your website is where it all begins. If that isn’t working right then stop reading this article and hire someone who can help you immediately. The first place to see what’s going on with your website besides your actual website is Google’s Webmaster Tools. Hopefully you can get into Webmaster Tools to see if you have Crawl Errors and your Index status is on point you car breathe your first sigh of relief. While you are in WMT you can also check your XML sitemap and any messages from Google (most of them are bad, like WebSpam very bad) but at least you know where you stand. Back to your site.
Meta data saying everything you want to tell Google? If it isn’t do some keyword research and change your meta data. What keywords are your competitors using? No need to reinvent the wheel. Another tip that I would like to share from a recent encounter while doing a site audit is to take a good look at your url structure. Were they recently changed from a website redesign? What most web designers don’t do is care about your rankings like in this instance where they all tanked because your website has a new url structure. If you don’t properly redirect the urls with proper 301 redirect codes you can kiss those rankings goodbye.
The on page doesn’t stop there. You have intralinking, alt tags, schema code and the list goes on. For a complete on-site audit there are many tools out there I suggest you using. Just Google it.
So do you know your business probably has a Google Places listing even if you didn’t create one? Many small businesses don’t realize this but Google creates them all the time. Some folks in the SEO industry say if that maps listing is ranking don’t touch it. Perhaps. But if you’re at the bottom of the maps or not ranking at all, Claim That Page! You can do it automatically with a phone call or in a week or two when you get a postcard from Google. Once you claim that Places page you will now have your very own Google Plus for Business page. Once you have that almighty check mark next to your business name then let the citation building begin. But what citations to build? The ones your competitors have. Like I have said before, do not reinvent wheel. Make it more efficient. Ranking on the 7 pack is more than just a check mark and citations. Another major component to your Google Plus page ranking for what you it to rank for are the categories. Once you edit your business information you will you can choose Google’s pre-selected categories, choose your primary category wisely. If you are an attorney, don’t choose Lawyer, choose the practice area that make the phone ring.
Then the shoot for stars. Five stars to be exact. Reviews may be the catapult you need to reach letter A. If the competitors above you on the maps listing have reviews you can bet on it you will need them too. All the reviewer needs is a Google account and you need to ask them. Warning: DO NOT HAVE CLIENTS LEAVE REVIEWS FROM YOUR OFFICE. Google will erase them.
So your website is running fast, your citations are in place, your checked off and have the right amount the stars. Let the phone ringing commence. I bet it will.
CMS vs. HTML
A web content management system (CMS) is a program that allows content publishing, editing, modification and maintenance from a central interface. CMS is quickly becoming the preferred platform among clients, both large and small, due to several advantages it has over traditional HTML websites.
Centralized Content Management – CMS platforms make it fast and easy to create and edit new pages on demand. It also provides an environment to keep content, such as blog posts, documents and multimedia items, organized in one location so you can keep track of everything.
Integrated Blog – Depending on which CMS you choose, many will provide you with a built-in blog which eliminates the need to link to one outside of your site. This will also insure that your blog has the same theme as the rest of your site, making everything look uniform and professional.
Easy to Use Interface– CMS systems provide a common user interface and control panel to make site management easy. Traditional HTML sites, on the other hand, must be managed manually and don’t have this advantage.
Social Media– CMS sites allow you to add options that make it easy to link up with your social media pages and keep your website updated quickly. As stated before, traditional HTML sites need to be managed manually which means keeping an HTML site updated continuously. This can quickly become a time-consuming task.
Implementing Site-Wide Changes - CMS-based platforms allow you to make site-wide changes, like modifying your navigation menus or footer sections and by editing source files that are linked and shared by all the other pages on your site. With HTML sites, however, changes must be made to each page manually, which takes a lot of time and the potential for inconsistent results is high, especially with large sites of more than twenty pages.
Website Facelifts Made Easy – Changing the layout of your site is easy with CMS systems. You can import pre-made themes and templates, many available for free and others at low cost. These themes can be installed quickly and usually with only minor adjustments being needed. With an HTML site, however, whole site redesigns require you to consult with expensive developers & designers, plus it also means your site can be down for days or even weeks resulting in lost time and revenue.
Themes For Every Industry – You don’t have to look very far to find hundreds of customized themes for many CMS platforms, like Word press. No matter what industry your company is serving, chances are there’s a theme available that will fit your website like a tailored suit.
Add-ons Made Easy – CMS makes it simple to add expanded functionality to your site in the form of widgets and plug-ins that add features like detailed contact forms, improved web SEO and even enhanced site security. Many plug-ins are available for free or very low cost and CMS makes installing them easy, usually with just a few clicks. CMS also lets you easily change plug-in settings or remove them as needed. With HTML setups, adding plug-ins isn’t always easy and compatibility issues are common.
Easy Install – Depending on the host you choose, some will provide “one-click” installs for CMS systems like Word press, making it easy to get a professional-looking site up and running in a short amount of time.
So, as you can see, content management systems offer several advantages over traditional HTML websites. Whether you’re a small business owner or you’re managing a medium or large company, content management systems can be easily tailored to meet your needs.
By: Dave P. Web Development Rank Me SEO