Pay Per Click is a direct form of marketing that targets individuals that pre-qualify themselves through the keyword searches they run on specific search engines like Google, Yahoo or Bing. Pay Per Click campaigns can also be created on social media sites like Facebook, Twitter & LinkedIn, which is typically, but not limited to, being used to help create an audience on those sites.
PPC works and at times can work extremely well. You have to understand that as with all forms of marketing, there is a process. Sure, a PPC campaign can show instant results. However, contrary to popular belief a campaign is far from being at optimal performance in the first 45-60 days. The number one thing you will pull from the first 60 days of your campaign will be data that shows how a potential client is looking for the services offered by your law firm.
The one thing that pay per click data shows that not many people like to acknowledge is the data that can be used for your SEO/Social Media/Inbound marketing campaign. Within 60-90 days you will know exactly what keywords your potential clients are typing into the search engines and you will know exactly how potential clients search your site. In being armed with all of this data, you will be amazed how much value a PPC campaign adds. It adds more than just a lead or two. (However, the lead thing is nice!)
Rethink Pay Per Click, it holds more value than a dollar amount and has more intended uses than just going for instant leads.
While not mandatory, we will frequently request that clients start a paid campaign, even if your budget is minimal.