Search engine optimization, or SEO for short, is something that you are going to need to have done if you are serious about owning a website. The chances are that your direct competition have had something done and that is why their website appears above your very own one when you go to Google.
The problem here is that SEO sounds complicated and indeed this is one thing that can sometimes put people off having it done as it sounds so difficult and expensive. However, that is not the case and indeed a simple explanation should help make things a lot clearer.
What is it and How Does it Work?
The Internet is massive and trying to be seen in amongst all of those competing website is going to be virtually impossible without SEO. What happens with search engine optimization is that your site is going to be made more visible to these search engines, so when people try to find whatever it is that you do, your site is going to be presented to them as one of the options that they may wish to consider.
In order to do this, there has to be a lot of work carried out on your website, but this is done behind the scenes and there is little chance of you spotting the changes that need to be made. Careful placement of keywords in area such as metadata, headings in text, tags on images and linking pages together in such a way that they can be crawled by the spiders will make a huge difference to your site. Next, backlinks and marketing techniques will be used away from your website in order to increase its visibility and to make your website appear to be an authority on your chosen keywords. All of this is going to be loved by the search engines and as a result your site is going to climb those rankings.
It is important to point out that this does not just happen overnight and indeed it can take some time for there to be a noticeable difference to where your website ranks. This can be due to a number of things including the fact that you need to wait on Google updating things, although your site can be pinged in order to alert them that changes have been made and they should check it out, along with how many other websites are fighting for those same keywords. It is also true that your ranking can fluctuate, either good or bad, but this means that your site has to constantly be reassessed in order to ensure that you stay as high as possible and can get all of that traffic that is heading your way.
In short, SEO involves using a series of methods and techniques to improve your ranking on the search engines. It stands to reason that if you make sure that your website stands out from those you are competing against, then the number of organic hits you receive will grow and even just the awareness of your company will also improve